fashion show production: Valentino
Sophomore Fall 2022
The below is a fictional marketing proposition devised for Valentino, keeping in mind their sustainability and anti-animal cruelty practices.
Suggested reference for photoshoots for the Fall Winter 2023 campaign with the central point being banning the use of Alpaca fleece and being recognised by PETA
PR Package and invite for the show, incorporating the 'Open for a Change' sneakers initiative by the brand that are made out of biodegradable, plant based materials. The shoes, made of corn derived polyols laid the basis for the invitation card to be made out of corn husks.
The location of the show- the Pitti Palace in Florence is symbolic as it was where the first ever Valentino fashion show was held. Through its new Pink PP line by creative director Pierpaolo Piccioli and all the other sustainability and environmentally sound revisions in the brand's ethos give the brand a rebirth into the current fashion scene. Thus, it was only fitting to have the show where it's inception took place. The 'V Vaccinated' hoodies for the backstage staff also help in ensuring safety protocols are followed throughout the show.