CSR MArketing: Mc Donald's
Sophomore Spring 2023
The following are two mock-ups of campaigns for McDonald's as part of their Corporate Social Responsibility:
'Mac'cy New Year: The McDonald's Bucket List
The arrival of the new year is usually associated with the idea of doing something positive and good, either for oneself or for the community. Through the ‘Maccy New Year’ Campaign, McDonald’s can create a bucket list of special country-specific menu items available in specific countries across the world. Those who tick off more than 6 items in more than 6 countries get lifetime perks at McDonald’s. 3 percent of each bucket list item purchase goes to a food bank like Feeding America and Second Harvest.
TGIF: Thank god its 'fry'-day
Fridays are a day to rejoice after a week’s hard work. Although while the privileged enjoy this time with family and friends over food and drink, a large population of the world goes without access to food or water. Through ‘Thank God it’s Fry-Day’ at McDonald’s, the company will donate food to match half the amount of fries sales to its partnered food banks- Feeding America and Second Harvest.